Conversations Over Methods
I’m passionate about Design Thinking, yet I don’t have a preference for which method is best. This doesn’t mean the process isn’t important or valuable. From my perspective, the process can provide a helpful framework, but the most important element is talking with customers and users. There are enough good Design Thinking methods out there, I don’t want to spend energy debating which is best. I’d rather spend that energy on doing user research. Plus, having more than one process at your disposal is like having another tool in your tool kit – helping you have the right tool for a particular project or context. A few a really good examples include:
Fall in Love with the Problem, Not the Solution
The success of design initiatives comes down to falling in love with a problem rather than a solution, and in turn, doing effective research with customers and users to understand and address the problem. So, whichever user-centered design method you choose makes little difference, as long as it involves moderated research throughout the process.
So, what design methods and tools have you found most beneficial for you and your teams?
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Matt is the UX Director for Handrail and ConnectFive. He is passionate about user-centered design and helping teams do more effective research. Matt has done strategy and design work for early and late stage startups, as well as some of the country’s most recognized brands.